Aerie Recruits Real Women for Its Latest AerieREAL Campaign

Now, their movement continues with the new "Share Your Spark" campaign who are still a bit further using real women in their ads. The cast of 40 includes Aerie employees, bloggers, designers and customers.

"Had half the girls have never been to a photo shoot" model #AerieREAL Lawrence says in the video: "Yet all these women baring proud her true self."

The women star in individual videos as well. "Fall in love with yourself," says Diana Veras in one. In another, Barbie Ferreira shares, "I will not apologize for anything, including my body."