Monday 15 August 2016

Indonesian fashion designers turn eyes to the wider world

JAKARTA, November 13 (Reuters) - Indonesian Fashion Designer paired clean, urban styles with traditional batiks and designs from ancient temples inspired at the sixth annual Jakarta FashionWeek.

Local designers in Asia's fourth largest economy watched in which to win the past and their heritage, a foot international fashion market expressed the hope in a week Theme "Indonesia Today the world of tomorrow." "This collection summarizes 40 years of my work," said Josephine Komara, who is also known as Obin, a noted batik Artisans, the eclectic designs presented with bright silk.
Although Obin has shops in Singapore and Japan, it is the most successful in their own circle. There are other stories of success like her, but Indonesia lacks a brand with worldwide recognition,unlike its neighbors in Southeast Asia such as Malaysia Vincci and Singapore's Charles & Keith.
But the London-based Centre for Fashion Enterprise (CFE) hopes to change this young Indonesian designer drives the international stage through a mentoring program. Experts say one of the biggest problems is inexperience and a brief history from the target, the international markets. "By international, it means that they must be ready forwhat the market needs, "said Toby Meadows, a CFE consultant. "It could be overwhelming for them, because in winter wear creating might never have crossed their minds. But if you have a brand, buyers expect you also to have a fall / winter collection. "

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